Welcome

After 14 years as Group Programme Director at the Guardian Media Group I find myself engaged as a consultant in some of the most creative radio I have ever had the pleasure to be involved with.

Breakfast Shows, or Morning Shows as they are called in some parts of the world, are still the hardest fought battlegrounds, and building audiences by creating relatable and relevant content is where my expertise as a Programme Director for over 20 years in the UK is still most demanded.

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Radio Days Europe in Prague - Talking to Global Media Director of Broadcasting & Content James Rea

 
 

Recent work

As Group PD of GMG Radio I always took time to work with preferred clients abroad. These demonstrate the varied work I've undertaken on short term projects around the world. As a full time consultant I'm now free to commit to longer term projects and offer strategic advice over a prolonged period of time.

“CFO asks CEO: What happens if we invest in developing our people and they leave?
CEO: What happens if we don’t and they stay?”
— Peter Baeklund
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"Live your life. Take chances. Be crazy. Don't Wait.
Right now is the oldest you've ever been and the youngest you'll ever be again".